Business models based on facilities bundling: success criteria
نویسنده
چکیده
Wireless access networks have become common in public facilities such as airports, hotels, cafés and restaurants. By providing wireless local area network (WLAN) access facility owners can attract new customers and create added-value for their core services. These facilities are often called hotspots. Hotspot owner can provide an open network access free of charge and thus create added-value for its core business, but often the access is provided by a 3 rd party wireless Internet service provider (WISP) and bundled with the services or products of the hotspot owner. In this paper I introduce such business cases and related technological challenges.
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